Product register mysafe1/28/2024 You keep your product and go on your merry way. What happens if I don’t register? Nothing bad. You might have additional options to buy add-on coverage, though. While some products may come with an automatic warranty, whether limited or full coverage, and registering a product might secure it, not all product registration includes warranties. Is registration the same thing as a warranty or insurance? No. Make sure to answer, whether in a FAQ that comes with each purchase or as part of post-registration communication, common questions. Providing a simple QR code so purchases can scan it, pre-populate a simple form with their information, and be doneĪsking for just the basics at first-name and email-to minimize what customers have to fill out, and slowly ask for more information as time goes on (you can do this with gamified elements like quizzes, per Modern Retail!)Ģ) Do a Better Job of Explaining the Value of Registering a Product Making it entirely digital, and mobile-friendly-per a Registria survey, 47% of younger consumers (those aged 18-34) would prefer mobile registration (versus email or paper) you can capture this market by having purchases take a picture of a registration icon on their product and sending it in via text or messaging app ![]() Simplifying the process can go a long way in boosting your registration numbers. Here, we’ll explore the best practices for your product registration process to make it easier for both you and your customers: Best Practices For Product Registrationġ) Make It Easier For Customers' Products to Be RegisteredĪ survey of 500+ consumers conducted by the University of Michigan found that people want to register their products-they just don’t like the effort required to do so.ģ1% of people always or usually register their purchases, and 24% sometimes doħ8% of people are more likely to register expensive productsģ2% of those who seldom or never register their products don’t do so because they’re “ forgetful or lazy”Ĥ4% of people who seldom or never register products avoid doing so because it takes too much time or is inconvenient Unlocking unique discounts, product previews, and freebies ![]() Making a record of their purchase in case they need to return the product or order another Getting communication about any recalls or product noticesĪccessing set-up instructions and use guidance Customers benefit, too, since registering their products means:īeing able to easily report any issues or request repair or replacement Streamline communications around recalls, replacements, or repairsīut it’s not just retailers who win with registration. ![]() Get your customers to opt-in to giving you their information through a product registration journey. What’s a third-party retailer to do? Give up-or get creative. In April 2021, Amazon changed their policy, and they no longer automatically provide buyer information to sellers. It wasn’t quite as detailed as the information those sellers had on buyers who came through their own websites, but it was something. ![]() It’s the cost of missing out on buyer data.Īmazon used to give third-party sellers the names and addresses of all of their Amazon buyers. ( Fees abound : sellers either pay a 99¢ per-unit fee or a $39.99 monthly fee to sell on Amazon, then are charged 8-15% in referral fees, and then, unless they decide to ship products themselves, also have to pay Fulfillment by Amazon fees that start around $3/item and go up to $150/item.) It’s not just the dollar cost, though that’s not insignificant. Who could say no to that kind of exposure?īut all good things come with a cost, and selling via Amazon-or any other third-party retailer-has a steep one. That’s the number of website visits that Amazon gets each month in the U.S.Īt more than double eBay’s number and triple Walmart’s figure, it cements the global retailer as the top ecommerce site in the country.Īnd for many small and medium businesses, Amazon’s traffic numbers prove that SMBs need to make their products available for sale on the platform.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |